Launch Day

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Tolkien, Lucille Ball and Managing Product Launches Alongside Product Releases

“Everything is now moving fast so communication has to be fast as well. But the tragedy is that we have attained this speed at the cost of depth of words.”
– Javed Akhtar, Indian poet


Marketing personas are a pretty sweet deal. Basically, you or I can read a page or two of content and gain a relatively thorough, base-line understanding of the customer. Who wouldn’t take this deal?

It gets better, too. Multiple functional teams within an organization will benefit from a set of…


Diana Scharf Hunt, the author of “Tao of Time” once wrote that “goals are dreams with deadlines.” In other words, we as humans have the ability to economize and leverage time as a currency. …

Launch Day

Launch Day helps launch teams go to market with speed, efficiency and success.

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